KENT WORLDWIDE, Part of the Iowa State Fair Tradition!
DES MOINES, Iowa (August 5, 2025) – For many, the Iowa State Fair (Thursday, August 7 - Sunday, August 17) marks the end of summer and is the celebration of dedication, hard work, and community spirit. What you might not know, is how prevalent many of KENT WORLDWIDE’s brands are at the fair!
It’s a tradition for many throughout the state to bring their livestock to the fair, check out the butter cow, or even just try a fun new food (bonus points if it’s served on a stick!).
As you stroll through the livestock barns, you’ll quickly notice the presence of KENT Nutrition with feedbags proudly displaying trusted brands like Kent Show Feeds and Home Fresh. These products support a wide range of animals, reflecting KENT’s commitment to quality nutrition from the fairgrounds to the farm.
Even if you don’t make it to the livestock barns, you may have a chance to spot KENT WORLDWIDE brands and their impact throughout the fairgrounds.
If it’s hot, look out for Sqwincher. Products like our frozen Sqweeze, easy-to-pack Qwik Sticks, and ready to drink bottles are perfect for a summer day. With more than 50 years of providing hydration solutions for those in strenuous environments, it makes it a no-brainer for those attending and working at the fair to turn to Sqwincher. That isn’t the only way we can assist during some of the hottest days. Our brands, such as Dole Soft Serve, Frostline Frozen Treats and Chilly Churn are another way to make warm and long days at the fair a bit sweeter.
One of the best parts about the fair is seeing all of the food entries through the Iowa Family Living competitions. If you see produce that’s been canned, pickled or baked in a fresh pie, Mrs. Wages may be close by – in fact the brand has been sponsoring the “Be Creative with Mrs. Wages” competition for several tasty years. Mrs. Wages is the KENT WORLDWIDE brand you need in your pantry! It helps make at-home food preparation more fun, delicious, and easier.
GPC ingredients are harder to notice, but almost certainly play a role at the fair. With the number of food vendors throughout the fair, there is a chance that one of your fair food favorites is made with our specialty carbohydrates, improving its overall taste, texture, and functionality. Our high-quality grain neutral spirits could be found in your hard seltzer or other cocktails. The best part? We make these spirits from Iowa’s abundance: corn grown by local farmers.
This year, KENT Nutrition is a proud sponsor of the “Behind the Blue Ribbon” documentary. This story from Iowa PBS follows four stories of people preparing for the Iowa State Fair. We are excited the numerous traditions of the state fair are being captured and compiled for this documentary premiering on Tuesday, Aug. 5 at 8 p.m. on PBS and available to be streamed at iowapbs.org.
At KENT WORLDWIDE, we are proud to have our products play a large role in the lives of our consumers, not only at the fair but every other day as well. It is a role we don’t take lightly, and we challenge ourselves every day to innovate to enhance our product lineup to best serve our consumers. This year, as you walk around the Iowa State Fair, keep an eye out for all the KENT WORLDWIDE products that are playing a role in some of the best days of summer.
About KENT WORLDWIDE™
Since 1927, KENT WORLDWIDE has been guided by a deep commitment to animal care, human nutrition, and doing what’s right — values that have shaped its evolution into a globally diversified company. Today, KENT WORLDWIDE is a recognized leader in the manufacture and marketing of ag-based specialty ingredients and trusted consumer products. Award winning and proudly family-owned, KENT WORLDWIDE is headquartered in Muscatine, Iowa, and led by third-generation CEO Gage A. Kent.