Kent Faces Threat of Wildfires in Australia

MUSCATINE, Iowa (January 14, 2020) – Kent Corporation hopes relief comes soon as historic fires continue to burn in Australia. Kent Pet Group, Inc.’s subsidiary, FibreCycle®  has three locations in Australia, including one in Lonsdale, SA and two in Queensland. Kent is working with these communities to provide support during this natural disaster.

“Our facilities and our people are currently safe but on high alert as the risk of new fire and spreading fire is severe,” said Mike Eversmeyer, President of Kent Pet Group.  

The fires, fueled in part by drought and Australia’s hottest and driest year on record, have scorched an area larger than the size of Indiana since September. Australia is roughly similar in size to the continental United States. All Kent employees send their thoughts and deepest sympathies to those impacted.

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World’s Best Cat Litter to Donate up to One Million Pounds of Litter When Cat Lovers #GiveACrap

MUSCATINE, Iowa (June 5, 2019) — World’s Best Cat Litter™, produced by Kent Pet Group, a subsidiary of Kent Corporation, is launching its largest charitable push to date by promising to donate up to one million pounds of litter to shelters if cat lovers share the hashtag #giveacrap on social media.

The campaign, which runs throughout June’s Adopt-A-Cat month, is part of the brand’s annual GiveLitter™ initiative — which makes it easy and free for people to donate much-needed litter to shelters across the United States.

Supporters will be asked to simply share the hashtag #giveacrap on their social media, along with a picture of their cat. For every post, World’s Best Cat Litter™ will donate one pound of its high-performance corn litter. Supporters can also participate by going online ( and wrapping a photo in a custom #GIVEACRAP photo frame and sharing it on social media. For every share of the custom frame, World’s Best Cat Litter™ will donate five pounds of litter.

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