Kent News

Introducing new product from World’s Best Cat Litter™

In early April of 2013, World’s Best Cat Litter™ is introducing a new formula called Forest Scented Clumping formula. Consumers have asked for it and in-home testing by more than 1500 cat owners has proven this new product to meet the high expectations of performance.  This new formula will be available in 6, 12, and 24 pound bags.


Forest Scented Clumping Formula is different from other wood-based litters because it combines the natural absorbency of whole-kernel corn with the gentle scent of 100% natural wood fibers.

Planet friendly Forest Scented Cat Litter.

Planet friendly Forest Scented Cat Litter.

The new formula is planet-friendly because the kiln dried wood fibers are made of re-purposed tree shavings that might have otherwise gone to waste.


World’s Best Cat Litter™ is produced by Kent Nutrition Group, Inc., a wholly-owned subsidiary of Kent Corporation located in Muscatine, Iowa. The history of World’s Best Cat Litter™ dates back to 1996 when a few scientists at the Kent Corporation were tasked with seeing if they could produce a cat litter made from corn.  Since that time, World’s Best Cat Litter™ has grown to become the #1 selling natural cat litter in the nation, and is the only litter made from all natural whole-kernel corn.


For more information about World’s Best Cat Litter™, please visit their website at