Kent Corporation CEO Gage Kent and Kent Corporation President and COO Doyle Tubandt of Kent Corporation recently joined millions of others who have participated in the ALS Ice Bucket Challenge. The pair also donated to help find a cure to the disease. The Ice Bucket Challenge, created to raise funds and awareness of amyotrophic lateral sclerosis, has become a phenomenon across the country and raised millions of dollars in just a few months.
The ALS Ice Bucket Challenge has increasingly gained popularity since June, with celebrities, athletes, politicians, and countless others dumping ice water on their heads and sharing the videos on social media to raise awareness of the disease and to encourage others to donate.
To date, the ALS Ice Bucket Challenge has raised $100 million, which is a 3,500 percent increase in comparison to the $2.8 million raised by the ALS Association last year during the same time frame.
ALS, also known as Lou Gehrig’s Disease, is a progressive neurodegenerative disease that most commonly affects people between the ages of 40 and 70. The disease causes a progressive degeneration of motor neurons that extend from the brain and spinal cord to the rest of the body, causing victims to lose ability to control muscle movement. This results in paralysis and eventually death. It is estimated that as many as 30,000 Americans may have the disease at any given time.
To learn more about ALS or to join the millions of people who have already contributed to the cause, visit alsa.org.