At Kent Nutrition Group (KNG), our Kent and Blue Seal brands personify our three brand pillars – Quality, Service, and Trust. We apply these three pillars to help us fulfill our mission to be the most trusted and preeminent regionally focused animal nutrition brands in the country — with Kent in the Midwest and Blue Seal in the East. Because of this, we believe that it is both our privilege and responsibility to give back to those we work beside and serve.
To help support this effort, we have created KNG Gives to be our community impact program to provide relief, aid, donations, and financial support to the business, communities, and customers we serve. Giving back through KNG Gives not only helps us express our sincere gratitude for our success, but also lets us demonstrate that KNG is not just an animal company, but a people company as well.
As a community and social impact program, KNG Gives focuses on finding charitable and giving opportunities at the local, state, and regional levels. We do this in a variety of ways such as giving away feed, providing scholarships, financial donations, crisis assistance, and other related charitable acts. The primary recipients of our giving are the local communities and causes that are tied closely to the towns and cities where we live and do business. We are thankful to support KNG Gives because it allows the people of KNG to make a positive difference by standing with those who have helped us grow into the successful company we are today.
A few recent examples of our KNG Gives program include:
- Fighting Childhood Hunger – KNG set up a $40,000 fund with the Community Foundation of Muscatine County to support the Muscatine and Louisa counties food insecurity programs. Support is provided to local organizations like schools and churches already working to fight childhood hunger through initiatives like backpack and summer lunch programs.
- Camp Courageous – Camp Courageous of Iowa is a year-round respite care and recreational facility for individuals of all ages with disabilities. The camp was established in 1972 with the first 211 campers attending in the summer of 1974. Today, Camp Courageous serves over 7,000 individuals with disabilities in a year-round program. The camp has a barn with several barnyard animals for guests to enjoy. KNG has been feeding Camp Courageous’ animals for the past seven years.
- Oklahoma/Kansas Fires – This past year Oklahoma and Kansas experienced wild fires that devastated their pastures and grazing land. Cattle farmers struggled to feed their herds. KNG supported these farmers with a donation of feed products.
- Hurricane Florence Relief – KNG provided several tons of feed to support farmers and animals in South Carolina after hurricane Florence. Worked with our local sales team and the South Carolina Cattlemen’s to coordinate the donation.