Kent News

Kent Pet Group to Expand World’s Best Cat Litter™ Production in Muscatine

Muscatine, Iowa – Kent Corporation’s subsidiary Kent Pet Group announced today a major expansion to its World’s Best Cat Litter™ manufacturing facility, which will help meet rising consumer demand and robust growth in the pet industry.


WBCL LogoThe $17.3 million expansion project at the existing Muscatine-based facility will be completed by late 2018. The Kent Pet Group investment is directed at boosting production of World’s Best Cat Litter™—a family of high-performance natural cat litters.


Kent Pet Group leaders say the project will benefit the local economy by creating construction jobs and up to a dozen new permanent production staff positions.


“Muscatine is the right location to expand the production of World’s Best Cat Litter™ due to quality workforce in place and available to us,” said Gage Kent, CEO and Chairman for Kent Corporation. “The litter we produce right here in Muscatine is shipped all over the world. This new expansion is the latest commitment by Kent Corporation to the growth and expansion of Muscatine’s economy.”


World’s Best Cat Litter™ uses a patented process to harness the concentrated power of naturally absorbent corn. It provides a pet, people and planet-friendly litter that helps cat owners get a cleaner litter box with less hassle and less litter. Offered in a variety of formulas and sizes, the litter is available in PetSmart® and Petco®, select Target® and Walmart stores, and other leading pet and grocery stores in the United States. It is also sold internationally.


“Demand for World’s Best Cat Litter™ continues to increase in the United States and internationally. This expansion will allow us to keep pace with growing customer demand for this innovative and effective litter product,” said Mike Eversmeyer, Kent Pet Group President.