Kent News

Kent Nutrition Group Announces Acquisition of Deluxe Feeds

Deluxe produces quality feed products for swine, dairy, and beef in Northwest Iowa


Muscatine, Iowa: Kent Nutrition Group (KNG), a division of Kent Corporation (, and DEL-uxe Feeds (Deluxe) announced today that they have entered into an agreement where KNG will acquire the Deluxe organization on October 3, 2016, including its feed mills, retail business, and Midwest EnRG Flakes operations.


“We are very pleased to have Deluxe join our family of companies as we both share a passion and long tradition for providing customers with quality products and service,” said Gage A. Kent, chairman and CEO, Kent Corporation.  “Our company has always been a strong supporter of U.S. and Iowa agriculture.  The acquisition of Deluxe will continue to position us well in the industry and enhance our long term ability to serve customers with trusted brands, superior customer service and competitive ingredient sourcing.”


Deluxe, founded in 1972, is a private independent company with two primary feed mills located in Sheldon and Ireton, Iowa. With state-of-the-art facilities at both locations, Deluxe prides itself on providing quality feed products for swine, dairy, and beef producers in their service area as they continue to address today’s rapidly changing livestock needs.


“Becoming part of the Kent Nutrition Group will help us write an exciting new chapter to the Deluxe quality and service story,” said Gary Doppenberg, Deluxe founder. “Our values are so closely aligned that Kent became the obvious choice as we looked at transitioning our business for the future.”


This transaction allows KNG to bolster its commercial business and regional focus by joining forces with another respected feed manufacturer in one of the top commercial animal producing regions in the country. This combination of resources, capabilities and a long history in the nutrition and feed industries provides an expanded opportunity to better serve customers throughout the market area.   Deluxe customers will continue to receive quality products and services from the familiar faces at the Deluxe organization.


“We are looking forward to the new opportunities this agreement gives us to enhance our product and service offering for livestock producers and dealers in Northwest Iowa,” said John Thorpe, president, Kent Nutrition Group. “This move makes our business even stronger and allows us to share our quality story in new markets.”


To learn more about DEL-uxe Feeds, visit