Achieving a Blue Zones Worksite designation means Kent Corporation has demonstrated a commitment to the well being of their employees by creating a healthier work environment that supports environmental, social, and policy changes that promote healthier behaviors.
For some time, Kent Corporation has been implementing on an overall wellness initiative that joins all of its worksites through the United States into a single wellness focus. The wellness focus, called Kent LiveWell, follows the evidence-based Blue Zones ways to help people live healthier lives.
Kent understands that to LiveWell is defined differently by each employee and their family. The LiveWell initiative focuses on benefits and programs that support this diversity. At Kent, we encourage a long term focus in all that we do; including encouraging long careers, taking a longer term financial focus, and working hard to ensure we are responsible to our families, our environment, and our communities for the long term. Kent is pleased to be part of the Blue Zones Project in Muscatine.
Kent Corporation is a diversified family owned corporation, headquartered in Muscatine, Iowa. Its subsidiaries make advancements and product offerings in food products, food and beverage ingredients, pharmaceutical and personal care applications, animal nutrition, and companion animal products. Operating subsidiaries of Kent Corporation include Grain Processing Corporation, Kent Nutrition Group, Kent Precision Foods Group, and Kent Pet Group.
Muscatine is one of 15 Blue Zones Project demonstration sites in Iowa. Muscatine and the other demonstration communities are receiving assistance from experts to develop and implement a blueprint for making permanent environmental, social and policy changes that transition people into healthier behaviors that can lead to longer, happier lives.
The Blue Zones Project is based on Blue Zones® principles developed by Dan Buettner and is the centerpiece of the Healthiest State Initiative to make Iowa the healthiest state by 2016 as measured by the Gallup-Healthways Well-Being Index®, the first-ever daily assessment of U.S. residents’ health and well-being. Blue Zones employs evidence-based ways to help people live longer, better lives by taking a systematic, environmental approach to well-being, which focuses on optimizing policy, social networks and the built environments where people spend their time.
Wellmark, Inc. (www.wellmark.com) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.
Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at www.healthways.com.
About Blue Zones®
Blue Zones employs evidence-based ways to help people live longer, better. The Company’s work is rooted in the New York Times best-selling books The Blue Zones and Thrive—both published by National Geographic books. In 2009, Blue Zones applied the tenets of the books to Albert Lea, MN and successfully raised life expectancy and lowered health care costs for city workers by 40%. Blue Zones takes a systematic, environmental approach to well-being which focuses on optimizing policy, building design, social networks, and the built environment. The Blue Zones Project is based on this innovative approach. For more information, visit www.bluezones.com.